Joanne Hynes takes an artistic approach to fashion where every collection is a highly creative experiment. Her fabric embellishments, new techniques and signature proportions truly stand out in today's fashion scene. In a short space of time the Joanne Hynes label has become one of the most respected designer labels in Ireland.

Joanne graduated in 2001 with an MA in Womenswear from Central Saint Martins, London and went on to be represented by Concrete PR. Although her designs were for sale in the Pineal Eye in London, Fred Segal LA and Ireland before she graduated, it was not until October 2003 that Joanne Hynes officially launched her label with a solo show of 65 outfits in Dublin. The show took place in an empty and rundown warehouse, was unlike anything previously produced in Ireland.

Her work has shown in Vienna, Edinburgh, Hong Kong and Tokyo. She stages fashion shows in London and Dublin and more recently Paris. For example a show at London's Soho House cinema was modelled in front of a short film about the collection. In March 2007, a white circular runway with a large uplifting curtain was used to unveil the Gypsy/Folk band that opened her Autumn Winter 2007 catwalk show at Dublin Fashion Week.

Her clothes have been featured in The International Herald Tribune, Fashion Wire Daily, Vogue, Elle, Sunday Times Style, Dazed & Confused, Wallpaper, L' Official Paris, Harpers & Queen, The Guardian, Glamour, In Style, The Guardian, The Evening Standard and I-D. Joanne Hynes has dressed strong female artists such as PJ Harvey, Yasmin Le Bon, Natalie Imbruglia who wore JH to Elton John's annual summer party with Kylie in tow, French actress Elodie Bouchez was shot wearing JH dresses and jewellery for Tresor Paris. Supermodel Jacquetta Wheeler who was voted Best Dressed in Harpers & Queen wearing a JH dress.

During 2005 Joanne spent time as Director of the BA Fashion Course at the University of Hertfordshire, London. Prior to that during 2002-05, she was Head of First Year Fashion at the Limerick School of Art & Design where she studied her own BA. In 2004 Joanne's gold leather handbag was Bag of The Season in Harpers & Queen. In 2005, she developed a "Joanne Hynes for Topshop" range that was sold at the flagship in Oxford Circus and the Dublin store. In February 2006, Brown Thomas praised Joanne's "amazing attention to detail and contemporary elegance" when she was awarded "Brown Thomas Irish Designer of the Season". Her Spring 2008 Collection is available from Brown Thomas on Grafton Street, Dublin and select Irish and UK Boutiques. Joanne Hynes Spring 2008 Couture Pieces will be on permanent display from February 21st until March 2nd in Brown Thomas. While Ireland is Joanne's primary base, she travels regularly between New Delhi, Paris and London.