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ON TUESDAY 20th FEBRUARY JOANNE HYNES AT DUNNES STORES LAUNCHED SPRING SUMMER 2018 AT LONDON FASHION WEEK. CELEBRATING HER FOURTH SEASON WITH DUNNES STORES. THE SEE NOW BUY NOW COLLECTION ENTITLED “You Do You And I’ll Do Me” LAUNCHES MARCH 27 ONLINE, IN-STORE GRAFTON STREET, STEPHENS GREEN AND CORNELSCOURT EXCLUSIVELY.

Joanne Hynes has a highly personal, unconventional approach to fashion. Since graduating from Central Saint Martins MA in 2001 (where her obsession with costume jewellery began) and establishing her label in 2003, Hynes has created an immediately identifiable signature with her rebellious ready-to-wear clothing and accessory lines.

Joanne Hynes’ partnership with Dunnes Stores launched in September 2016. Hynes embraces the muscle and pace of the high street, while utilising her design and craft expertise to create an ambitious and fully comprehensive designer offering. Every piece within the collection is designed to stand alone as a statement of intent – an offering of more for women who seek to express rather than impress.

The label has shown internationally and sold within the world’s most renowned luxury retailers. Previous collaborations include Pretty Polly hosiery (2012) and Joanne Hynes for Topshop (2006). Joanne returned to Ireland in 2012 and lives in Wicklow with her partner and four young children.