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Joanne Hynes has a highly personal, unconventional approach to fashion. She graduated from Central Saint Martins MA in 2001 and established her label in 2003. Hynes has created an immediately identifiable signature with her rebellious ready-to-wear clothing and accessory lines. Hynes’ partnership with Dunnes Stores launched in September 2016.

Hynes embraces the muscle and pace of the high street, while utilising her design and craft expertise to create an ambitious and fully comprehensive designer offering. Every piece within the collection is designed to stand alone as a statement of intent. The label has shown internationally and sold within the world’s most renowned luxury retailers. Previous collaborations include Pretty Polly hosiery (2012) and Joanne Hynes for Topshop (2006).